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Changes that are forcing the firm to be innovatory

  • Development of new products – that compete
  • Entry of new firms – local or overseas
  • Changes in the market for tastes in products
  • Shifting socio-political environments (carbon emissions)
  • Advances in technology
  • New markets (India, China and Indonesia)
  • Fast access to information (internet)
  • Demand for Quality

Equals: Disconnect with reality
D x V x F > R